the family based label blue de gênes , founded in denmark in 2010, makes great, high-quality, simple& casual everyday clothes, between workman and gentleman. stylish "unagitated", and suitable for every occasion, just like we love it at stuf|f.

blue de gênes finds its inspiration in the beginnings of jeans more than 400 years ago. back then, the dock workers in today's italian genoa wore indigo-dyed workwear made of robust, extremely hard-wearing arabic cotton. this "blue fabric from genoa" soon became very popular and well-known outside the city, and the international triumphal procession of "blue jeans" took off. blue de gênes wants to carry on this tradition and history of jeans and combines classic workwear with modern tailoring in an inimitable way in its collection, as well as traditional durability with contemporary fashion.every single piece is handmade with the finest materials exclusively from small family businesses in italy and portugal. and with every piece of clothing you can figuratively feel the indigo flowing through the fibres.

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the family based label blue de gênes , founded in denmark in 2010, makes great, high-quality, simple& casual everyday clothes, between workman and gentleman. stylish "unagitated", and suitable for every occasion, just like we love it at stuf|f.

blue de gênes finds its inspiration in the beginnings of jeans more than 400 years ago. back then, the dock workers in today's italian genoa wore indigo-dyed workwear made of robust, extremely hard-wearing arabic cotton. this "blue fabric from genoa" soon became very popular and well-known outside the city, and the international triumphal procession of "blue jeans" took off. blue de gênes wants to carry on this tradition and history of jeans and combines classic workwear with modern tailoring in an inimitable way in its collection, as well as traditional durability with contemporary fashion.every single piece is handmade with the finest materials exclusively from small family businesses in italy and portugal. and with every piece of clothing you can figuratively feel the indigo flowing through the fibres.

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