the osaka based label boncoura was founded by hisashi morishima in 2011 and since then has been producing high-quality, classic-inspired but contemporary menswear that leaves nothing to be desired in terms of design and craftsmanship. by the way, the name boncoura is a variation of the french "bon courage" (good luck) and the japanese "bonkura", which is slang for "lovable idiot”. we like.