the osaka based label boncoura was founded by hisashi morishima in 2011 and since then has been producing high-quality, classic-inspired but contemporary menswear that leaves nothing to be desired in terms of design and craftsmanship. by the way, the name boncoura is a variation of the french "bon courage" (good luck) and the japanese "bonkura", which is slang for "lovable idiot”. we like.

the osaka based label boncoura was founded by hisashi morishima in 2011 and since then has been producing high-quality, classic-inspired but contemporary menswear that leaves nothing to be desired... read more »
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the osaka based label boncoura was founded by hisashi morishima in 2011 and since then has been producing high-quality, classic-inspired but contemporary menswear that leaves nothing to be desired in terms of design and craftsmanship. by the way, the name boncoura is a variation of the french "bon courage" (good luck) and the japanese "bonkura", which is slang for "lovable idiot”. we like.