the label japan blue was founded in 2010, when designer hiroki kishimoto decided to adapt the centuries-old tradition of denim production to the needs of the modern man. modern, slimmer cuts, but made of fabrics, where still - typically japanese - meticulous attention is paid to quality, used cotton, weave, dyeing and much more.

what has remained is japan blues' love of fading, the denim-specific aging process that makes every pair of jeans a beautiful unicum. that's why the label only uses the fine denim fabrics of the renowned collect mill of kojima, okayama