john lofgren is originally from california but his love for vintage clothes brought him to japan where he opened his first own vintage store "honky tonk company" (h.t.c.) in 2000. soon john realized that vintage inspired new productions were much better in quality than the originals. so he started to produce his own products under his name, which are optically based on old classics, but with more contemporary fits and with the best materials you can find, under fair conditions. all his products are exclusively made in japan.

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john lofgren is originally from california but his love for vintage clothes brought him to japan where he opened his first own vintage store "honky tonk company" (h.t.c.) in 2000. soon john realized that vintage inspired new productions were much better in quality than the originals. so he started to produce his own products under his name, which are optically based on old classics, but with more contemporary fits and with the best materials you can find, under fair conditions. all his products are exclusively made in japan.

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