the label rrl is a matter close to ralph laurens heart and was founded in 1993 as a tribute to the american west. named after ralph and ricky lauren's "double-rl" ranch in the rocky mountains, rrl & co. is characterized by a cool mix of denim, vintage as well as sportswear with roots in military and work clothing. authentic, timeless, but always with a modern touch, just the way we like it at stuf|f - fine goods.