the still young label tcb (two cats brand) was founded in japan in 2012. however, company founder hajime inoue is anything but a denim novice. in the late nineties, his love for vintage jeans led him to denim mecca, okayama, where he learned the craft of blue gold from scratch. his jeans are puristic, without frills and remind in cut and fabric of the great role models of the 50s and 60s. and as an avowed cat fan, it's not surprising that inoue decorates every pair of jeans with a cat motif on the leather patch.

by the way, tcb also stands for taking care of business. the acronym became famous through the great elvis presley, who made the three letters his brand logo in the seventies. "do what needs to be done". or: don't talk for long, roll up your sleeves and get down to business. and that's what inoue-san embodies.

 it's not unusual to find him at the sewing machine in his small workshop in kojima, where he initiates the youngsters into his secrets. pure dedication.