the name ues is also the mission of the brand. it is derived from the english word "waste". in japan, worn clothing is often reused as dusting or cleaning cloths, which leads to an extended lifespan of the pieces. in japan, they call it "ues". the ues brand has set itself the goal of making products that people wear until it is no longer possible instead of throwing them away or leaving them half-worn in their closets. true to the motto "wear your cloths. live in your cloths".