the label velva sheen, founded in cincinnati in 1932, has experienced a lot of things over the years. while in the glorious days stars like steve mcqueen and muhammad ali were among the bearers of classic american sportswear, the company from ohio was on the verge of extinction a few years ago. but like a real athlete, the label has recovered and fought back. today, velva sheen is successfully producing again what made it so popular in the past: perfect hoodies, sweatshirts and t-shirts, all made exclusively in the us and only made of american cotton. 

the label velva sheen, founded in cincinnati in 1932, has experienced a lot of things over the years. while in the glorious days stars like steve mcqueen and muhammad ali were among the bearers... read more »
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the label velva sheen, founded in cincinnati in 1932, has experienced a lot of things over the years. while in the glorious days stars like steve mcqueen and muhammad ali were among the bearers of classic american sportswear, the company from ohio was on the verge of extinction a few years ago. but like a real athlete, the label has recovered and fought back. today, velva sheen is successfully producing again what made it so popular in the past: perfect hoodies, sweatshirts and t-shirts, all made exclusively in the us and only made of american cotton.